As previously reported, Dr Pepper's new 2004 heartland
marketing program is sponsoring 11 air shows in Texas,
Oklahoma, Arkansas and Louisiana beginning April 24-25 in
Shreveport, La., and ending Nov. 6-7 in San Antonio, Texas.
Dr Pepper will be the major soft drink sponsor of all 11 air shows
and title sponsor of various components of each air show. Financial
terms of the agreement between Dr Pepper and the Leesburg, Va.,
based International Council of Air Shows (ICAS) were not
disclosed.