Dave Juwel's Aviation Marketing Stories

ITBOA BNITBOB ... what does that mean? It's not gibberish, it's a lengthy acronym for "In The Business Of Aviation ... But Not In The Business Of Business."

When you attend as many trade shows as we do, you begin to see patterns emerge from companies that make a great product, love aviation, but don't have a great handle on how to market those products to potential customers. David Juwel, who for many years worked with businesses helping them achieve their goals, often wrote about some of those companies, the good and the bad, and how they could improve their marketing.

So here you'll find links to many of Dave's articles about being in the business of aviation, but not necessarily in the business of business. We hope you'll find them helpful in making YOUR business more successful.

• Aero-Marketing 101: Using Synergy To Rejuvenate Aviation
• Aero-Management 101: Vision, Mission & Core Values
• Aero Business 101: Are You Missing The Opportunities In Aviation?
• Aero-Marketing 101: How To Grow Your Aviation Business
• Aero-Marketing 101: Nothing Happens Until Something Is Sold
• Aero-Marketing 101: Don’t Ignore the Media
• How To Sell An Airplane At An Air Show
• Salesmen Sometimes Need Some 'Encouragement' At Air Shows
• Business Disease Infiltrates Fly-In
• How to Professionally Exhibit Your Company At An Airshow Or Fly-In
• Aviation Advertising: What Is Yours Saying?
• Any Pilot Can Fly An Aviation Business
• Aero-Business 101: You Need To Fish With Shorter Worms
• The Business Side Of A Successful Fly-In
• Marketing At The 2012 LSA U.S. Sport Aviation Expo
• A Few Thoughts About The Escalating Fees For Aviation Events
• Aero-Marketing 101: Give the Public What They Deserve
• In The Business Of Business ... AND Aviation
• Aviation Marketing Done Right
• How Anyone Can Make At Least $150,000 Every Year In Their Own Aviation Business
• Research From The 2011 US Sport Aviation Expo: The Business Of LSA
• Classic Aero-TV: The Buying and Selling Of LSAs--The Revenge Of 'ITBOA BNITBOB'
• Aero-Marketing 101: 'ITBOA BNITBOB' Revisited

 FMI: www.aero-news.net