Will offer SponsorshipPro+ relationship management software to air shows, performers

If you have ever organized an air show event and had to find sponsors, you know that saying it is hard work is an understatement. You also know that getting the sponsors isn't always the hardest part of the job -- keeping them happy is. That means putting together presentations and keeping track of information that tells them what they are getting for their money.

ICAS knows that this is hard work, and that's why they have partnered with eBranded Solutions, a software company out of Atlanta (GA). The partnership means ICAS members can now purchase eBranded's SponsorshipPro+ software at a discount.

What SponsorshipPro+ does is to enable sponsorship sellers to identify, organize, archive and present essential marketing and media files to clients in a dynamic format. The software allows you to organize all your materials, including all multimedia content -- still images, audio and video -- in one centralized location, from which you can produce reports, presentations and other information. By putting all your assets at your fingertips, it becomes much easier to use those assets to keep your sponsors informed, as well as provide information for internal use within your organization.

eBranded Solutions does something that not many other companies do -- their web site has an ROI calculator that tells you the approximate cost of using the software so that you can determine, based on how many sponsors or clients you have, what the cost will be per sponsor.

The company's web site also has an interactive demonstration of the product. ICAS members also get a free maintenance contract for the software, a $300 value that provides the buyer with support, updates, an enhanced FAQ and access to a peer discussion area to share information and ideas with other users of the product.

FMI: www.sponsorshippro.com