Sun, Nov 27, 2011
Planemaker Will Show Off Its Latest Product In Asia, Africa,
And The Middle East
To generate interest in a product, you have to get in front of
potential users and buyers. That's true whether what you're selling
is the latest weight-loss gadget or a new jetliner. With that in
mind Boeing is about to embark on what it calls a six-month "Dream
Tour" with its 787 Dreamliner, showing the plane off to customers
and partners in targeted markets in December, with additional stops
planned as the new year unfolds.
The December schedule for the 787 Dream Tour includes six stops
in Asia, Africa and the Middle East:
- Dec. 4-11: China with stops in Beijing, Guangzhou and Haikou to
visit customers, partners, and government officials including
representatives from Civil Aviation Administration of China (CAAC),
Air China, China Southern, Hainan Airlines, Aviation Industries of
China (AVIC) and Chengdu Aircraft Industrial Co. (CAC).
- Dec. 11-16: Africa with stops in Addis Ababba, Ethiopia and
Nairobi, Kenya to visit Ethiopian Airlines and Kenya Airways.
- Dec. 16-19: Middle East stop in Doha to visit Qatar
Airways.
Specific dates for the subsequent segments of the tour will be
announced about one month prior to the events. Additional tour
stops are being planned for January through April 2012 and will be
detailed as those plans become firm.
Many of the stops will include opportunities for local media to
tour the airplane and talk with Boeing executives and pilots. "The
787 Dreamliner is a game-changing airplane and we're delighted to
be able to bring this innovative product to our customers who will
soon be receiving their own 787s," said Ray Conner, vice president
of Sales for Boeing Commercial Airplanes. "This airplane is now
changing the way the world flies, and we want to share that
excitement with as many people as we can."
Test aircraft ZA003 has been tapped for the Dream Tour. It has
been retrofitted with special interior features designed to
highlight the unique cabin features and performance capabilities of
the Dreamliner. The flight test equipment on board ZA003, the third
787 to be built, has been removed and a stunning new interior has
been installed. The airplane also has received a refreshed Boeing
livery.
"Our flight test airplane has turned into a show piece," said
Scott Fancher, vice president and general manager of the 787
program. "Anyone who has seen the inside of a flight test airplane
will be amazed at the transformation. All of the 787 passenger
features are here."
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