Redefines Its Category Of Air Travel As 'Hop-On Jet Service'

JetSuiteX has announced a new brand name and identity, JSX, along with a refreshed website, logo, livery and new ad campaign that aim to define its innovative form of air travel as a "hop-on jet service."

Now in its fourth year of operation, JSX's mission to provide "Joyful, Simple Xperiences" continues to dramatically improve short haul air travel by offering publicly available charter flights on 30-seat jets from private terminals. Since its inception in 2016, the brand, led by entrepreneur and industry pioneer Alex Wilcox, has garnered a cult-like following among in-the-know travelers with its elevated and efficient service on short distance flights in highly desirable markets. JSX currently flies daily out of six airports: Burbank (KBUR), Las Vegas (KLAS), Orange County (KSNA), Napa/Concord (KCCR), Oakland (KOAK), and Seattle-Boeing Field (KBFI). JSX's seventh destination, Phoenix (KPHX), will launch later this month.

Wilcox, co-founder and CEO of the newly minted JSX, has long challenged paradigms in commercial aviation by spearheading early improvements such as all-leather economy seats with built-in LiveTV systems at JetBlue, where he was a founding executive. His decision to launch JSX came after witnessing increased demand for short-distance private flights at sister brand JetSuite. Intrigued by the investment customers were making in their most precious commodity, time, combined with the 30-percent decrease in capacity on flights under 500 miles by major carriers over the past decade, Wilcox set out to create a service where travelers could eliminate the traditional airport hassle and on-the-ground wait time for short-haul flights, saving up to two hours on each round trip. The brand made a new type of travel experience accessible to the everyday air traveler with fares starting from $89 each way.

Continuing this legacy of innovation and simplicity, the refreshed brand today debuts under a simplified moniker – JSX – while redefining its transportation category as "hop-on jet service" to more clearly articulate the niche it has carved in the industry.

"Because commercial flying is such drudgery, the notion of joy in flying or hopping on a jet is a foreign concept to so many business and leisure travelers. We have created a model at JSX that fuses the best of the commercial experience, meaning accessibility and cost efficiency, with the best of private flying which is ease, time efficiency and an elevated experience," said Wilcox. "As we continue to grow, it's important we not only distinguish ourselves uniquely as a brand, but as a new type of travel solution that is focused on creating 'Joyful, Simple Xperiences' every time you fly – and which is now clearly reflected in our new name 'JSX'."

To this end, JSX enlisted a stable of creative forces to reimagine the company as it rapidly expands, including Paul Wylde, venerated founder and creative director of paulwylde, and award-winning creative agency Eleven, Inc.

While the look and feel of the brand, along with its name, have evolved, all of JSX's most coveted attributes – the quick airport experience and the standard amenities traditionally reserved for business and first-class travelers – will remain. Every flight offers spacious, soundproofed interiors, complimentary premium cocktails, and at least 36 inches of legroom. Aircraft are currently equipped with power outlets at each row, and high-speed Wi-Fi is set to roll out across the full JSX fleet of Embraer 135 and 145 aircraft in 2020 — in partnership with SmartSky Networks, a new in-flight WiFi provider.

(Image provided with JSX news release)

FMI: www.jsx.com