'Incentivated' Aids Airbus' Recruitment Process | Aero-News Network
Aero-News Network
RSS icon RSS feed
podcast icon MP3 podcast
Subscribe Aero-News e-mail Newsletter Subscribe

Airborne Unlimited -- Most Recent Daily Episodes

Episode Date

Airborne-Monday

Airborne-Tuesday

Airborne-Wednesday Airborne-Thursday

Airborne-Friday

Airborne On YouTube

Airborne-Unlimited-06.23.25

Airborne-NextGen-06.24.25

AirborneUnlimited-06.25.25

Airborne-AffordableFlyers-06.26.25

AirborneUnlimited-06.27.25

Sat, Nov 12, 2011

'Incentivated' Aids Airbus' Recruitment Process

Company Targeting Students Using SMS, QR Codes

Airbus is taking advantage virtual ubiquitousness of smartphones in the pockes and purses of students to get the word out about recruiting events and other company information.

The mobile marketing and technology specialist Incentivated, is working with Dawson Walker Communications to deliver a messaging and mobile internet campaign for Airbus, targeted at students who are registering their interest in engineering recruitment events.

Students who send a text expressing an interest in a career at Airbus will be sent an SMS message which contains information about their nearest recruitment event and a link to Airbus' mobile recruitment site. There will also be outdoor advertisements about the campaign as well as on leaflets handed out on campuses that will contain a QR code which links directly to the mobile site.

The recruitment pages of the mobile site are linked to interactive mobile apps of the 'Your Future by Airbus' concept planes as well as connecting to the Airbus Facebook page or the main Airbus careers site, as part of the deep content provided to attract high quality candidates.

Jonathan Bass, Managing Director of Incentivated, said Airbus is a good example of a business which seeks innovative mobile marketing solutions in its recruitment process using a number of mobile solutions such as messaging, "and optimizing the mobile site to allow a smooth customer journey for potential recruits within the engineering sector."

FMI: www.airbus.com, www.incentivated.com

Advertisement

More News

TikToker Arrested After Landing His C182 in Antarctica

19-Year-Old Pilot Was Attempting to Fly Solo to All Seven Continents On his journey to become the first pilot to land solo on all seven continents, 19-year-old Ethan Guo has hit a >[...]

Classic Aero-TV: Versatile AND Practical - The All-Seeing Aeroprakt A-22 LSA

From 2017 (YouTube Edition): A Quality LSA For Well Under $100k… Aeroprakt unveiled its new LSA at the Deland Sport Aviation Showcase in November. Dennis Long, U.S. Importer>[...]

ANN's Daily Aero-Term (06.27.25): Hazardous Weather Information

Hazardous Weather Information Summary of significant meteorological information (SIGMET/WS), convective significant meteorological information (convective SIGMET/WST), urgent pilot>[...]

ANN's Daily Aero-Linx (06.27.25)

Aero Linx: Historic Aircraft Association (HAA) The Historic Aircraft Association (HAA) was founded in 1979 with the aim of furthering the safe flying of historic aircraft in the UK>[...]

Aero-News: Quote of the Day (06.27.25)

"We would like to remember Liam not just for the way he left this world, but for how he lived in it... Liam was fearless, not necessarily because he wasn't afraid but because he re>[...]

blog comments powered by Disqus



Advertisement

Advertisement

Podcasts

Advertisement

© 2007 - 2025 Web Development & Design by Pauli Systems, LC