Mon, Jun 16, 2003
Boeing 7E7 Airplane Gets a Name
One of the lighter moments at the 45th Paris Air
Show in Le Bourget, France: Boeing announced Sunday the name of its
newest airplane - the Boeing 7E7. After casting approximately
500,000 votes in more than 160 countries, people from around the
world chose "Dreamliner" as the winner.
"The people of the world made a great choice," said Rob Pollack,
vice president of Branding for Boeing Commercial Airplanes
Marketing. "The name Dreamliner reflects a new airplane that will
fulfill the dreams of airlines and passengers with its efficient
operations, enhanced cabin environment, and the ability to allow
profitable connection to more cities without stopovers.
"The name also demonstrates how the airplane's economics will
enable more people around the world to fulfill their dreams of
traveling to new places, experiencing new cultures and staying
connected to one another."
Among the four possibilities, the three other choices were:
eLiner, Global Cruiser and Stratoclimber. Through a joint promotion
by Boeing and AOL Time Warner, people voted at www.newairplane.com.
Worldwide Design Help
In addition to naming the airplane, 120,000 people around the
world signed up to join the World Design Team - an internet-based
global forum to encourage participation and feedback while the
airplane is being developed.
"Since we design our airplanes for the people who use them, it's
only natural to reach out to get their opinions," Pollack said. "We
will gather their ideas through online surveys and provide updates
on the progress of the new airplane as the design of the exterior
and interior evolves."
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