Despite 2003 War And Economy
The industry-backed BE A PILOT program to bring new people into
aviation generated 34,056 pilot prospects in 2003, up 1.3% by
year-end despite lagging 25% during the Iraq War last spring.
Results were up 4.3% over 2001.
"Since 1997, over 200,000 have registered for the BE A PILOT
Introductory Flight Certificate. Surveys show at least 40,000 took
their introductory flying lesson and about
two-thirds of those came back for more," said BE A PILOT
president/CEO Drew Steketee.
Over 22,600 consumers responded to BE A PILOT's 2003 TV
advertising on Discovery, Discovery Wings, Tech TV, CNBC and ESPN
cable channels. Spending on the traditional 20-week campaign
was 5% less than 2002, cutting response by 8% but limiting an
expected