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Fri, Dec 03, 2004

What's On TV? Ask Singapore Airlines

First in the World to Bring Live International TV To The Skies

Singapore Airlines and Connexion by Boeing Thursday announced the signing of a definitive service agreement for the installation of high-speed, in-flight Internet service on the carrier's long-haul fleet.

This agreement positions SIA, the world's leading commercial airline, as one of the first carriers to offer real-time broadband service for its passengers. SIA will achieve another world's first in 2005 when it brings live international TV on board, beamed through Connexion by Boeing to the passengers' laptops.

Passengers using the Connexion by Boeing service aboard equipped SIA aircraft will be able to connect real-time to their corporate virtual private networks, send and receive emails and surf the Internet while in the air. Passengers will also be introduced to a whole new era of in-flight entertainment when live international TV is made available in mid-2005. The exciting channel lineup will initially include four international news channels, with sports content to be added at a later date.

SIA plans to initially offer the Connexion by Boeing service on its Singapore-London route in the first quarter of next year and eventually expand the capability to selected flights worldwide.

"This strategic move by Singapore Airlines helps ensure that its passengers will be at the forefront of the in-flight connectivity revolution," said Connexion by Boeing President Scott Carson. "We commend Singapore Airlines for its leadership in the development of its CyberCabin concept and providing passengers with additional choices for how to spend their time in flight. We look forward to working together with them to add an exciting new element to their in-cabin passenger services."

"The possibilities for our customers are truly endless. Passengers can choose to work, play or surf the Internet on-board and watch live TV from the comfort of their seats. And this is over and above the over 400 entertainment options that we already feature on our flights," said Singapore Airlines' Senior Vice-President, Product and Services, Yap Kim Wah, "Our partnership with Connexion by Boeing is an excellent example of how we embrace technology to bring more lifestyle choices to our valued customers."

FMI: www.singaporeair.com

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