"To help us share what’s really cool to you, we are re-initiating our popular ‘#OSH17Cool’ program that allows you to tweet us about your opinion of what is ‘so cool.’ No matter what it is, if it’s cool to you, it’s cool to us. ‘#OSH17Cool’ allows anyone at Oshkosh to partner with us by tweeting something you see, or hear, or feel, that you think is just the coolest thing. Including a picture or video with your tweet is even better."
Source: From ANN Boss, Jim Campbell, announcing the continuation of our twitter program from 2016, that helps the world ID the REALLY cool people, plan