Wed, Mar 04, 2009
Weekend TV Ads Mark Start of Campaign Advertising
The National Business Aviation Association (NBAA) and General
Aviation Manufacturers Association (GAMA) announced Tuesday the
start of the television and newspaper advertising initiatives for
the two associations' "No Plane No Gain"
initiative.
The advertising began over the past weekend, with a 30-second
television spot broadcast during a series of network public affairs
shows, including nationwide placement on ABC's "This Week With
George Stephanopoulos," as well as placement on NBC's "Meet the
Press" and FOX's "FOX News Sunday" in select markets. The
advertising also includes ad placements on DC-area cable television
networks including FOX, CNN, CNBC and MSNBC.
Placement of print advertisements in select newspapers begins
this week.
"As we said when we launched No Plane No Gain, policymakers and
opinion leaders need to understand that business aviation is
essential to America," said NBAA President and CEO Ed Bolen. "This
advertising reminds our target audience that business aviation
works for America by creating over one million jobs, providing a
lifeline to communities without airline service, helping companies
be more productive and providing humanitarian support for people in
need."
GAMA President and CEO Pete Bunce agreed. "The No Plane No Gain
ads put forward the real face of business aviation: the factory
workers, community leaders, businesspeople and others who make up
the business aviation community in America today."
The multimedia approach to No Plane No Gain also includes a web
site, YouTube placements, podcasts, webinars, interviews with
television media organizations and other news sources, and other
initiatives.
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