"No, I DON'T Want To Rub Oil On You And A Friend. I Just Wanna Go To Cleveland!"

There's only one word for this. Oops.

United Airlines customers who responded by phone to a special offer Tuesday accidentally ended up on a phone-sex line.

United ran the wrong number in full-page advertisements Tuesday in The Denver Post and Rocky Mountain News, Colorado's two largest newspapers. Those who called the toll-free number were instructed to call another 1-800 number to reach the "talk line."

There, they were greeted by the recorded voice of a woman who clearly was not a United reservations employee. United spokeswoman Chris Nardella said the company and its ad agency inadvertently sent ads with the wrong number to the newspapers. The agency hastily corrected the ads and ran them in Wednesday's editions.

The Denver Post reports the errant phone number also appeared in promotional brochures United employees handed out at Denver International Airport and in downtown Denver Tuesday. After the company discovered the error early Tuesday morning, the number was blacked out of the remaining brochures.

"We apologize for any inconvenience this may have cost our customers," Nardella said. She could not say how many customers contacted United to complain. The glitch was an embarrassing if minor misstep for United as it launched a sales blitz in Denver, its No. 2 hub city.

Inconvenience? We'll bet UAL's call volume spiked THAT day... -eds.

FMI: www.ual.com