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Sat, Sep 18, 2004

Fore! Eclipse Takes Aim At Cash And Caddy Set

PGA Makes The Perfect Demographic

Eclipse Aviation seems to have nailed down one of the markets it wants very much to attract: PGA golfers and their fans.

As they fly into Oakland County Airport near Detroit (MI) in the coming week, the golfers and their fans will see a big display at Million Air.

"We think it's a great demographic," Eclipse Aviation spokesman Andrew Broom said.

Eclipse is reportedly also working the angle that, with Falcon or Bombardier or Cessna, you're only buying a piece of a jet, whereas with Eclipse, you buy a complete six-passenger aircraft for about $1.2 million.

Tee it up, baby. Let's see who's swinging...

FMI: www.eclipseaviation.com

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