Genre Considered To Be Liability Is Becoming Asset

One of the reasons George Lucas had to fund the production of the movie "Red Tails" on his own was a warning from Hollywood studio heads that it would be a black genre film with a limited audience. Now, the racial theme may actually be driving the film's box office success beyond expectations.

USA Today reports activists in Los Angeles have organized movie premiers, churchgoers are boarding buses to go see the movie, and social media is being used to encourage others to support it.

Carl Gillard used Facebook to rally support for the film. Before it was released, he told friends, "We need y'all to put your money where your whine is." He helped organize an "Occupy Red Tails Mixer" which drew 125 people and reportedly sold out several screenings. He explains, "I wanted to show the power of the urban audience. With this movie, there was an insatiable desire for content by African Americans to see themselves in a heroic way. You couple that with social media, and it went viral."

Georgette Greenlee Finney, who directs a youth ministry at Metropolitan Apostolic Community Church in Chicago, says the film had a definite impact on the roughly 20 young people she took to see Red Tails. "Our kids came out chanting. It's going to be one more positive opportunity that allows them to redefine who they are and who they believe they can be."

FMI: http://redtails2012.com/