'Prism' To Join JetBlue's Design Line-Up

JetBlue Airways plans to debut the latest tailfin design to join the New York-based company's line-up, Prism. Prism will be featured exclusively on the airline's Airbus A321 aircraft.

Prism, inspired by the Cubist art movement of the early 20th Century, will join the eight other official JetBlue tailfin designs. It was developed by JetBlue's award-winning Brand team, led by Lashonne Duncan, brand design manager.

"The challenge was to come up with something that fit the story of our new A321 aircraft," said Ms. Duncan.  "Some of our A321s will offer JetBlue's Mint service in the lucrative New York – LA and San Francisco markets, while other A321s will offer 190 JetBlue core experience in high-density markets. With so many different perspectives, facets and points of view, we started with a clean sheet of paper and quickly found inspiration in Cubism." 

The Cubist movement was revolutionary in its time, interpreting reality into two-dimensions on canvas, often dissecting and reassembling the image, challenging the audience to look at regular everyday things in a new way.  "That's how JetBlue looks at the world, and how we continue to reinvent the travel experience for our customers," Ms. Duncan said.

(Image provided by JetBlue)

FMI; www.jetblue.com