"The only thing that we are announcing today is that we
are not assigning seats."
Source: Southwest Airlines CEO Gary Kelly,
cutting to the quick during a Wednesday news conference. While it's
true Southwest won't break from its "cattle call" boarding system
-- at least for now -- starting in November it will assign places
in line. Passengers will continue to board by groups A, B, and C...
but they'll now have to line up in numerical order.