Rakuten And Lawson Launch Pilot Program For Product Deliveries Combining Drones And Mobile Sales In Minamisoma City
Rakuten, Inc. and Lawson, Inc. have begun a trial initiative that combines mobile sales via dedicated vehicles and product deliveries through the use of drones. The trial, launched Tuesday is operating out of Lawson’s Minamisoma-Odaka Store (Minamisoma City, Fukushima Prefecture). This initiative, which pairs drone deliveries with convenience store mobile sales, is the first of its kind in Japan.