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Fri, Dec 10, 2004

ICAS '04: Air Show Marketing Awards Announced

350+ submissions in fourteen categories judged, best examples honored during luncheon

The International Council of Air Shows on Wednesday honored the best marketing products out of 350 entries submitted to the organizations for its yearly judged competition during its 2004 convention in Las Vegas (NV).

The luncheon was hosted by air show announcer and two-time MC for the awards, Ric Peterson. To say that he had the audience in tears during the presentation would be an understatement. Peterson is that rare type of announcer who has a cutting wit and a sharp tongue, and also knows his air show material inside out.

The awards presented to air show organizers during the activity were given in two categories; small (less than 15,000 spectators) and large (more than 15,000 spectators) air shows. Awards were also given to individual performers and/or their organizations.

Best Promotional Brochure for Airshow
Small Airshow: Wings 'N Wheels -- Air, Military & Vehicles Show, Port St Lucie (FL)
Large Airshow: Cold Lake International Air Show, Cold Lake, Alberta, Canada

Best Newspaper Ad
Small Airshow: Terre Haute Air Fair, Terre Haute (IN)
Large Airshow: Nellis AFB Aviation Nation 2004, Las Vegas (NV)

Best Event Poster
Small Airshow: Prescott Air Fair, Prescott (AZ)
Large Airshow: Winston-Salem Airshow, Winston-Salem (NC)

Best Event Program
Small Airshow: Wings 'N Wheels -- Air, Military & Vehicles Show, Port St Lucie (FL)
Large Airshow: Nellis AFB Aviation Nation 2003, Las Vegas (NV)

Best Radio Ad
Small Airshow: Springfield Air Rendezvous, Springfield (MO)
Large Airshow: Winston-Salem Airshow, Winston-Salem (NC)

Best Sponsorship Package
Small Airshow: Wings 'N Wheels Niagara, Canada
Large Airshow: NAS Oceana Air Show, Virginia Beach (VA)

Best Television Ad
Small Airshow: Terre Haute Air Fair, Terre Haute (IN)
Large Airshow: Nellis AFB Aviation Nation 2004, Las Vegas (NV)

Best Air Show Web Site
Small Airshow: Cape Girardeau Regional Air Festival
Large Airshow: Atlantic City Air Show - Thunder Over the Boardwalk, Atlantic City (NJ)

Best Performer Magazine Ad: Jim Leroy - Bulldog Airshows - "Unleashed"

Best Performer Poster: Mike Goulian Airshows

Best Performer Press Kit: Red Baron Pizza Squadron

Best Performer Marketing DVD: Red Baron Pizza Squadron

Best Performer Web Site: John Klatt Air Shows (a newcomer to the air show community!)

Best Photo: David Hayward - Wall Of Fire (with Thunderbirds in photo)

FMI: www.icashq.org

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