Sat, Mar 20, 2010
Responsibilities Will include Overall Marketing Strategy And
Programs
Aspen Avionics announced this week that Brad Hayden
(pictured) has been promoted to Vice President of Marketing,
and will be responsible for the company’s overall product
strategy and marketing programs. Hayden will report directly to
Aspen’s President and CEO, John Uczekaj.
“Brad has been an integral part of the company’s
marketing team since the very early days of the company, and as
such crafted its unique brand and strong marketing messages”
said Uczekaj. “In his expanded role, Brad will help define
and drive Aspen’s growing portfolio of avionics offerings
into new markets and continue to increase awareness about
Aspen’s compelling product line.”
Before joining Aspen Avionics at its inception, Hayden held a
variety of positions managing global, high tech marketing programs
for companies such as US Robotics, 3Com and Informix. Always
looking for new ways to leverage leading-edge communication
technologies to sell and support innovative products, Hayden was an
early implementer of online marketing programs that engaged
customers and generated revenue, building one of the
Internet’s premiere corporate Web sites in 1994. Immediately
prior to Aspen, he directed Global Outbound Marketing for EFI, a
digital print technology provider.
He is a private pilot who is currently working on his instrument
rating. Before his career in the high tech world, Hayden literally
grew up in the avionics industry, working as a repairman and a
dealer from a young age in his family’s avionics sales and
service business. Brad has a BA from the University of Utah.
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