Mon, Nov 02, 2009
Transition Plan Developed For Routes, Branding, Employee
Training
Continental Airlines was set to join Star Alliance Wednesday
following months of preparations for the first-ever transition of a
major airline from one global alliance to another.
Within the last 48 hours, Continental has entered into bilateral
commercial agreements with all of the existing 24 Star Alliance
members. These agreements define the business relationships
underpinning the Star Alliance brand and services, including
reciprocal earning and redemption of frequent flyer miles.
In addition, Continental has signed code-sharing agreements with
four Star Alliance members -- United, Lufthansa, Air Canada and
bmi. Code-sharing with additional airlines in Star Alliance will be
implemented in the coming months. Code-sharing facilitates
marketing of interline itineraries and creates operational
synergies that improve the flight-connecting experience for
travelers on itineraries involving more than one airline.
"Since making the strategic decision 16 months ago to join Star
Alliance, Continental has been intensely focused on making
preparations for this change," said Continental Chairman and CEO
Larry Kellner. "For our customers, the change will be seamless and
will deliver significantly improved travel opportunities."
Continental is implementing a transition plan that includes
physically moved airport operations at 11 airports around the
world, the adjustment of various customer service policies to give
it a high degree of consistency with policies in use throughout
Star Alliance, employee training specifically on Star Alliance
processes and services, including airport and inflight procedures,
frequent flyer program reciprocity, and orientation to
Continental's prospective alliance partners, and frequent flyer
program changes and elite customer recognition.
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