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Mon, Oct 29, 2018

Surf Air Unveils Surf Air Express

Goal Is To Bring Affordable Semi-Private Air Travel To The World

Surf Air today announced Surf Air Express, a new "per-seat" brand and membership that opens up the Surf Air network to fliers in need of better air travel.  With prices comparable to business and last-minute economy fares, Surf Air Express successfully positions the air travel company to expand beyond frequent business commuters paying a monthly subscription, and into the broader market of air travel by offering flights on their scheduled service to all of their routes on a portion of their flight times. Surf Air is already well known for its All-You-Can-Fly monthly membership which provides access to semi-private, scheduled flights on Surf Air branded aircraft that are operated by FAA certified and DOT-registered third-party air carriers.

Commercial air travel is broken. Decades of pricing wars and cost cuts have degraded commercial flying to an unbearable undertaking. With airlines abusing customers, adding hidden fees at every opportunity, and continuing a trend of frequent delays as a result of increased demand and airport congestion, Surf Air's innovative All-You-Can-Fly business model broke the mold five years ago, solved for the common hassles of commercial airports, and set the stage for a new frontier of flying. Surf Air members enjoy scheduled services between destinations in California and Texas, on routes operated by FAA-certified third party air carriers.

While Surf Air's All-You-Can-Fly Membership is popular with frequent business travelers, there continues to be a growing gap between what travelers want and what they're being offered by commercial air carriers; exactly the reason Surf Air continues its mission to expand access to premium, affordable air travel to more and more fliers. Surf Air has already solved for the lines, crowds, baggage claim, and underwhelming customer service. Now comes the time for even broader adoption of the next generation of Surf Air. Welcome to Surf Air Express.

Once a membership club targeted at a niche group of frequent business fliers via its All-You-Can-Fly membership model, Surf Air Express opens a semi-private travel experience to anyone who wants to purchase seats on a per-seat basis at prices similar to business class and last-minute economy.  With available seats on routes operated by its contracted third-party carriers, Surf Air is able to open its network to a broader group of travelers who desire a membership that is designed for the less frequent "per flight" consumer.

"Five years ago we cracked the code and changed aviation by offering a small group of monthly subscribers "all you can fly" memberships with a premium flight experiences to eliminate the hassles associated with commercial air travel," said Sudhin Shahani, Chairman and CEO of Surf Air. "Through Surf Air Express, we're continuing to upgrade the travel experience by opening up the Surf Air network to a completely new market of travelers who've long needed a more convenient and fun way to fly. It's our vision that one day we'll expand Surf Air to be accessible, with our flight operators, across the online travel booking websites and in every region around the globe where short-haul travel is broken, while still maintaining the quality and value of our membership-first business model."

(Source: Surf Air news release)

FMI: www.surfair.com

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