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Thu, Jul 06, 2006

Is Airbus Destined To Follow McDonnell-Douglas?

Some Say Manufacturer Could Share Late Planemaker's Fate

We've said it before... it's not easy being Airbus right now. In the past two years the European consortium has gone from being at the top of the heap... to facing a heap of problems with its A350 and A380 programs.

But that's the nature of the beast, right? Most analysts think Airbus is bound to come back... especially given the history of cyclical rises and declines in the commercial aviation market.

Still... the Seattle Times reports there's a growing number of industry insiders who worry Airbus may be on the way to becoming an "afterthought"... a niche manufacturer, similar to McDonnell Douglas at the end of the last century.

You may recall what happened to that company. Once the world's biggest aircraft maker, towards the end McDonnell-Douglas fielded but two models -- the short range MD-88, and the long range MD-11. It also failed to invest in new aircraft development.

Now, Airbus has by no means reached that point yet... but the planemaker did concede Wednesday, for the first time ever, that it has given up the annual sales crown for this year to Boeing... which so far is outpacing the European company by a factor of 3 to 1 in new plane orders.

That's not reason alone to give up on Airbus... but if the manufacturer's rumored A350 replacement turns out to be a trijet, well..

FMI: www.airbus.com

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