Had Bought Promoted Tweet To Complain About His Father's Lost Luggage

There's always that moment of trepidation when you're standing at the luggage carousel after an airline flight. Nearly everyone has had the experience at least once of not having their suitcase appear on the belt.

When it happened to the father of Hasan Syed, who had his luggage misplaced on a trip from Chicago to Paris on British Airways, Syed, who tweets under the name @HVSVN, was not satisfied with the airline's handling of the incident.

To make his dissatisfaction public, Syed spent $1,000 to buy a tweet through Twitter's self-service ad platform. Fox News reports that he pushed out a message last Monday to the airline's 300,000 followers saying "Don't fly @BritishAirways. Their customer service is horrendous."

Many re-tweeted the diatribe, and the story was picked up by the media and saw further distribution. Syed said he got some 76,000 impressions for his $1,000 purchase, and later tweeted "I win."

That may have been in reference to a statement issued by British Airways apologizing "for the inconvenience caused. We have been in contact with the customer and the bag is due to be delivered" last Wednesday said a British Airways spokesperson.

FMI: www.britishairways.com, www.twitter.com