Name That Plane! | Aero-News Network
Aero-News Network
RSS icon RSS feed
podcast icon MP3 podcast
Subscribe Aero-News e-mail Newsletter Subscribe

Airborne Unlimited -- Most Recent Daily Episodes

Episode Date

Airborne-Monday

Airborne-Tuesday

Airborne-Wednesday Airborne-Thursday

Airborne-Friday

Airborne On YouTube

Airborne-Unlimited-07.07.25

Airborne-NextGen-07.08.25

AirborneUnlimited-07.09.25

Airborne-FlightTraining-07.10.25

AirborneUnlimited-07.11.25

Wed, May 07, 2003

Name That Plane!

Boeing Wants to Know Your Best Ideas

Boeing is getting the general public involved and enthused with their 7E7. It's a new marketing angle, departing from the company's usual focus on selling to airlines.

The traditional Boeing model was called, "push," in that the manufacturer built what the airlines indicated they wanted, and then offered it to the airlines. This tactic, called, "pull," is usually used for consumer products. This strategy encourages customer involvement. Examples include kids' breakfast cereals, or the fairly recent tactic of advertising prescription drugs directly to the general public, instead of the old ("push") strategy of demonstrating them to doctors.

Anyway, Boeing wants the public to be enthusiastic about their new plane, and one way to build customer awareness and enthusiasm is to get people involved at an early stage. To that end, you can "Name that Plane," on a dedicated website. Additionally, if you enter the sweeps, you can become part of Boeing's design team -- they'll send you updates, and ask you questions about what's going on with the newest big airliner in the world.

A couple notes: There are four names from which to choose; and "Sonic Cruiser" is not among them...

FMI: www.newairplane.com/USA/hi/index.htm

Advertisement

More News

NTSB Final Report: Aviat A1

Airplane Bounced About 3 Ft Then Touched Back Down And Then, With No Brakes Applied, The Airplane Began Veering To The Left Analysis: The pilot entered the airport traffic pattern >[...]

ANN's Daily Aero-Linx (07.08.25)

Aero Linx: British Microlight Aircraft Association (BMAA) The primary focus within all aviation activity is SAFETY. In all aspects of our sport SAFETY must come first, whether it b>[...]

Classic Aero-TV: Fly Corvair’s Reliable Engine Alternative

From SnF25 (YouTube Edition): William Wynne Builds Practical Aircraft Engines on the Corvair Platform Seeking an affordable alternative to the traditional aircraft engine options, >[...]

ANN FAQ: Contributing To Aero-TV

How To Get A Story On Aero-TV News/Feature Programming How do I submit a story idea or lead to Aero-TV? If you would like to submit a story idea or lead, please contact Jim Campbel>[...]

Classic Aero-TV: CiES Fuel-Quantity and e-Throttle Systems Praised

From 2023 (YouTube Edition): Bridge of CiES CiES Inc. is a Bend, Oregon-based designer and manufacturer of modular embedded aircraft systems and sensors. The company’s fuel-l>[...]

blog comments powered by Disqus



Advertisement

Advertisement

Podcasts

Advertisement

© 2007 - 2025 Web Development & Design by Pauli Systems, LC