Sun, Dec 27, 2009
Exclusive Clubs, Companion Passes, Priority Boarding Just To
Name A Few
While it's not a seat up in the pointy end of the airplane ...
yet ... airlines are doing pretty much what ever else they can to
hang on to customers who fly hundreds of thousands of miles every
year.
A report in the New York Times outlines some of the perks
reserved for passengers who may fly 125,000 miles or more every
year. Delta, Continental and others offer access to special clubs,
priority seat selection, the ability to go to the head of any line,
access to special hotlines if a flight is cancelled, and sometimes
waived baggage fees, even when others might have paid more for an
individual ticket.
Delta says it has about 1,000 customers who fly over 300,000
miles every year, About 20,000 out of 20 million Continental
frequent fliers qualify for their uppermost service level.
Even Southwest, which does not offer business class, allows
its most frequent fliers to board in the "A" group,
offers companion passes, and other perks.
The paper reports that some airlines, United among them, have
started offering the perks for sale, rather than reserving them for
those who earn them by flying. Henry H. Harteveldt, an analyst at
Forrester Research who follows travel trends, says it only makes
sense given the airlines financial state in this economy.
“Why not try to monetize it?” he said. “People
will pay for this.”
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