Highest Honor Goes To Miami International Airport
Like any business, airports have to tell their story in order to
thrive and grow. Airports Council International-North America
(ACI-NA) announced that 28 airports are winners of its 2011
Excellence in Marketing and Communications Contest, with two
airports leading the pack for the top honor. In a close contest,
Miami International Airport edged out three-time winner Edmonton
International Airport, and is receiving the top honor, the Peggy G.
Hereford Overall Award for Excellence.
While both Miami and Edmonton received
four 1st place wins, in a tie-breaker, Miami was selected as the
contest’s top winner due to its 2nd place award in the
Special Events category.
“ACI-NA congratulates the winners of the 2011 Excellence in
Airport Marketing and Communications Contest,” said ACI-NA
President Greg Principato (pictured). “Each year, this very
competitive contest allows airports to showcase their best
marketing and communications efforts that serve their stakeholders,
including the flying public, airlines, tenants, and employees. We
continue to be amazed by these award-winning entries and will
remain committed to promoting the contest to our North American
airport members.”
This year, 44 airports and airport authorities submitted 175
entries in the contest, which encompasses categories that recognize
work in marketing and public relations, and provides airports the
opportunity to be honored for the quality of their work. Awards are
distributed in 17 categories ranging from brochures, advertising,
marketing and public relations campaigns, newsletters, special
events, video and film productions, to social media campaigns and
websites. For the second time in contest history, communications
and marketing professionals from the U.S. and Canada served as
judges to review contest entries remotely, by way of web
access.
The Peggy G. Hereford award is widely recognized throughout the
airport industry as the highest honor an airport can earn in the
marketing and communications field. The award recognizes creativity
in illustrating the airport’s message, effectiveness in
connecting with audiences, and the overall scope of the
airport’s effort in marketing and public relations. The
award’s goal is to spotlight the commitment and dedication of
the winning airport’s accomplishments in marketing and
communications.
Hereford, a founding member of the ACI-NA Marketing and
Communications Committee, sought to capture the energy of aviation
and unleash it to the world. She served as the Public Affairs
Director at Los Angeles International, and elevated the profession
of public relations in the aviation field to new heights.
"We are honored to be this year's recipient of the Peggy G.
Hereford Award and to be recognized by industry experts across the
nation for our marketing and communications efforts," said
Miami-Dade Aviation Director Jose Abreu." We know we join a
prestigious group of past winners, and that makes this special
recognition even more rewarding."
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