Sat, Nov 19, 2011
Viewers Will Have 'Premium Access' To The Airlines'
Operations
Reality TV seems to be having a love affair with aviation,
though most of the offerings, such as "Flying Wild Alaska", have
looked at operations that but for the series would have been
invisible to the general public. But the genre which all started
with "Survivor" and has produced such "classics" as the "Real
Housewives" franchise is now turning its unblinking electronic eye
to a mainstream airline ... Southwest.
The airline announced Thursday that production is underway on a
new series giving viewers a behind-the-scenes look at modern air
travel, sharing the large-scale operations and personal Customer
and Employee stories at Southwest Airlines. The series will air on
TLC, and the network has ordered 13 half-hour episodes, which are
being produced by ITV Studios America. A title and premiere date
have not yet been set.
"We are excited to open our doors to TLC viewers because our
Employees will be wonderful ambassadors to reveal the
behind-the-scenes happenings of working for an airline," said Linda
Rutherford, Southwest Airlines Vice President of Communication and
Strategic Outreach. "Southwest Airlines will be in viewers' homes,
featuring our operations, Culture, and Spirit."
From Ramp Agents and Customer Service Agents to Flight
Attendants and Pilots, to Provisioning Agents and Mechanics,
viewers will see aspects of Southwest that have never been profiled
in the past.
Production begins this weekend at Baltimore/Washington
International Airport and Denver International Airport. Creative
Artists Agency (CAA), the world's leading entertainment and sports
agency, brokered the deal on behalf of Southwest Airlines.
But can't you just hear the promo now? With apologies to the
late Don LaFonaine: "In a world, where passengers can sometimes pay
excessive fees for for baggage, seat selection, and making a
reservation over the telephone ... ONE airline strikes a blow for
fiscal sanity ..."
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