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Thu, Dec 11, 2003

ICAS Announces 2003 Marketing Awards

By ANN Correspondent Rob Milford

My Dad frequently said “Doesn’t matter how good your airshow is…if people don’t know about it.” He was talking about marketing and promotion, and ICAS handed out awards Tuesday for airshow promotional materials and ads that did the best job in drawing in people and sponsors  and the dollars from both.

There were more than 500 entries, the largest batch ever, and they were divided into 27 categories. We’ll present the winners here, and only wish we could print all the jokes Ric Peterson was using between the awards. He had some zingers.

In the way they were presented:

  • Best Program, Small Show: Wings of Freedom, Fredrick, MD
  • Best Program, Large Show: Nova Scotia Int’l Air Show
  • Poster, Small Show: 8th Wing, CAF, Trenton
  • Poster, Large Show: Abbotsford Intl. Air Show
  • Poster, Performer: U.S. Army  “Black Daggers” Parachute Team
  • Small Show Press Kit: Salute to Veterans, Columbia, MO
  • Large Show Press Kit: MCAS Miramar, Cal.
  • Performer Press Kit: U.S. Air Force Reserve
  • “Above and Beyond” Jet Car Show
  • Marketing Brochure, Small Show: Cincinnati-Lunken Air Show
  • Marketing brochure-Large Show: Dayton Air Show
  • Newspaper Ad, Small Show: Wings of Freedom, Fredrick, MD
  • Newspaper Ad, Large Show: Cleveland National Air Show
  • Support Services Magazine Ad: Gavin Arts, “Fleet Week” NYC
  • Performer Magazine Ad: U.S. Air Force Reserve
  • “Above and Beyond” Jet Car
  • Radio Ad, Small Show: Thunder in the Valley, Columbus
  • Radio Ad, Large Show: California Intl. Air Show, Salinas
  • Performer Promotional Video: Team Red
  • Small Show TV Ad: NAF El Centro, CA
  • Large Show TV Ad: Mid-South Charity Show, Memphis
  • Small Show Sponsorship Package: Duluth Intl. Air Show
  • Large Show Sponsorship Package: MCAS Miramar
  • Performer Sponsorship Package: Michael Goulian Airshows
  • Small Show Web Site: LaCrosse, WI “Deke Slayton Airfest”
  • Large Show Web Site: Cleveland National Air Show
  • Support Service Provider Web Site: TNT Photographers
  • Performers Web Site: Eric Beards “Russian Thunder”
  • Photographer: Erik Hildebrandt, with a 4 ship Stearman Diamond, smoke on, at sunset, coming at the camera from the 2o’clock position. Beautiful!
FMI: www.airshows.org

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