The Sky Is Often Blue... But Seldom Green

Talk about timing. Research and Markets announced this week the addition of a report entitled "Why Can't We Make Money In Aviation?" to their offerings.

According to the international market research and market data outlet, discussion and speculation on the inability of the aviation industry to generate profits has seemingly gone on forever... or at least since December of 1903. This is even more so the case now... when a number of the world's airlines either still in bankruptcy... or recently solvent but still not out of the woods, despite increasing load factors.

The failure of aviation, or at least of airlines, to produce a reasonable rate of return on investments has been a fact pondered by many at great length but never satisfactorily understood. Somehow the industry seems to violate the most basic principles of economics and business.

The question as to how this is the case and how the industry managed to survive, let alone actually grow and prosper so far, is the subject of this book. It details the historical performance of the industry and critically explores the various theories proposed to explain its lack of profitability.

Summarizing the analysis, the book also looks to the future, combining lessons from the past and recommendations regarding the better management of airlines. In conclusion it offers a prediction on the future of the global airline industry.

Consultant Adam M. Pilarski, author of the report, is Senior Vice President of AVITAS, USA. He joined the company in 1997 after 17 years as an economist with Douglas Aircraft Company to oversee its valuation and consulting services.

FMI: www.researchandmarkets.com/reports/c65098