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Fri, Jan 03, 2014

Airbus Group Takes Off Into 2014 With Joint Brand

Divisions Named Airbus, Airbus Defense And Space, And Airbus Helicopters

Taking off into the New Year, the EADS group has been rebranded as 'Airbus Group'. Uniting all its activities under a single and strong brand, Airbus Group also renamed two of its three Divisions.

“For many years, Airbus has been a globally renowned synonym for technology breakthrough as well as aeronautic passion and pride,” said Airbus Group CEO Tom Enders (pictured). “Joining forces under the strong Airbus brand gives all our operations and employees the thrust and lift to capture global markets.”

Furthermore, the Group is launching procedures to change the legal form of its holding by 2015: Once renamed, Airbus Group N.V. shall turn into a European Company, Airbus Group SE (Societas Europaea) which will continue to be registered in the Netherlands. “We are a pioneer for European industrial integration. It is a logical step and high time that our multinational culture is also mirrored in our legal structure,” said Enders. This legal conversion has no impact on the organization or operations of the Group.

Going forward, the Group is home to:

  • Airbus, focusing on commercial aircraft activities.
  • Airbus Helicopters, comprising all commercial and military helicopter activities.
  • Airbus Defense and Space, integrating the Group’s defense and space activities from Cassidian, Astrium, and Airbus Military.

Both the legal name change into Airbus Group N.V. and the conversion of the legal form into SE are subject to approval of the Annual General Meeting (AGM) of Shareholders: while adoption of the new name is expected at the AGM in May 2014, the legal conversion is targeted for approval in May 2015.

These steps complement the transformation process of the Group. In less than two years, the company has not only modernized its governance, broadened the shareholding structure, and united the Headquarters but also thoroughly overhauled its company strategy and launched the integration of the defense and space businesses.

FMI: www.airbus-group.com

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