Girl's Note To Her Dad Visible From The International Space Station

When your dad is aboard the International Space Station, it is kind of difficult to send him a handwritten note. But Hyundai Motor has found an innovative to do just that.

The newly launched campaign, entitled 'A Message to Space', revolves around a 13-year-old girl from Houston, Texas whose father is an astronaut and often away on space missions for many months at a time. Hyundai Motor conceived of a way for her to stay in touch with her father while he is gone by writing a personal message in giant lettering, big enough to be read from space.

Using the Delamar Dry Lake, Nevada, U.S. as a blank canvas, Hyundai Motor dispatched 11 cars to write an epic message covering an area more than one and a half times that of New York City's Central Park. Capturing the message from his daughter, Stephanie, from the International Space Station, the astronaut was able to demonstrate the enormous scale of the mission.

While the company did not identify for which astronaut the message was intended, current Expedition 43 commander Terry Virts has a teenage daughter named Stephanie.

Measuring 2.1 square miles, the creation has been officially recognized as 'the largest tire track image' by Guinness World Record.

"Keeping in line with Hyundai Motor's corporate vision of being a 'lifetime partner in automobiles and beyond', the campaign highlights our philosophy of caring for customers through emotional interaction and becoming a brand beyond simply a means of transportation," said Scott Noh, Hyundai's Head of Overseas Marketing Group. "Although sending a message to space with our Genesis cars was not an easy challenge, it enabled us to demonstrate our caring vision to our customers."

Experts from Korea, Europe, and the United States gathered to successfully deliver the ambitious project. Firstly, the team had to identify optimal locations based on numerous geographical and meteorological factors. After several expeditions to various locations, and analyzing global weather data, Delamar Dry Lake in Nevada was selected as the most optimal destination.

Hyundai is also helping people all over the world to connect with friends or families by creating a virtual message, like Stephanie's, which can be shared online via the official website, which also features interviews and behind the scenes footage of how the Nevada image took shape.

FMI: Message to Space video