While we'd like to think they did it to have something cool for ANN readers to click-through to, NEW ANN Sponsor Lancair Aircraft has just launched a new Web site to feed the the ever-increasing need for all that is new and cool in the world of Lancair’s certified aircraft.

Completely redesigned, the site provides up to date content on all aspects of the high performance Columbia 350 and 400 certified aircraft. In addition to the expected features, the new site also includes provisions to download images of the aircraft as well as complete pilot information manuals for each aircraft model.

“Our new Web site is about content,” said The Lancair Company’s Vice President Marketing & Sales Randy Bolinger. “What (went) live on April 1st is phase one of our expanded commitment to this medium. We will continue to build on this site and expand its offerings into the future so be sure to check back often.”

The Lancair Company selected the new Web address, or URL, to help distinguish its Columbia line of certified aircraft from the well-known kit aircraft line also sold under the Lancair name. Though both are known as Lancairs, the certified and kit aircraft are built by completely different companies.

“We’ve heard many people express confusion about the difference between the certified and kit aircraft. This is one of a series of measures planned for this year to help further distinguish between the two companies and their products. We believe “flycolumbia.com” will be easy for people to recall,” Bolinger said.

FMI: www.flycolumbia.com