It Helps To Look At A Pivotal Victory... and Get Ready For The
Next
A waterside airport
with a long history. A mayor who wants to close part of the airport
and turn it into a park and other developments. Sounds like Meigs
Field in Chicago? But this time the outcome was much different. No
bulldozers will be ripping up the runway at St. Petersburg's
(Florida) Albert Whitted Airport. Thanks to the hard work of local
airport advocates and AOPA, aircraft will be landing at SPG in
perpetuity.
"AOPA is absolutely committed to saving airports," said AOPA
President Phil Boyer. "Just as we fought for Meigs Field, AOPA will
battle to stop any local government from destroying a vibrant,
taxpayer-supported airport. And we'll do more than just issue a
press release. We have, and we will, commit significant resources
to the fight."
For Albert Whitted, AOPA spent more than $100,000 and put "boots
on the ground" to help local airport supporters win the election
battle to preserve the airport.
"Every one put their heart and soul into saving this airport,"
said Jamie Bennett, St. Petersburg City Council member and airport
supporter, "but AOPA pushed it over the top."
Historic Albert Whitted Airport has been an important part of
St. Petersburg's transportation system for 75 years. The first
scheduled airline flight took-off from Albert Whitted. Today the
airport, with some 145 based aircraft and numerous aviation
businesses, contributes more than $21 million a year to the economy
of the region. The busy reliever airport to Tampa, St.
Petersburg-Clearwater and Sarasota International airports accounts
for some 100,000 take-offs and landings a year.
Because of its
importance to the national system of airports, the FAA has provided
significant grants through the years to improve the airport. Those
grants legally obligate the city to keep the airport open until
2022 (unlike Meigs, where all the federal grants had expired).
Despite that legal obligation, a small group of local activists
pushed for a ballot referendum that would have closed the airport
and converted half the property into a park.
Two local support groups (the Albert Whitted Airport Advisory
Committee and the Albert Whitted Airport Preservation Society),
AOPA Airport Support Network volunteer Jack Tunstill, and AOPA
teamed to educate the voting public on the value of their
airport.
Tunstill was in many ways the face of the issue. He would give
three or more speeches a day to civic groups, and was a major
spokesman for the airport in the media. A local flight instructor,
Tunstill spoke with authority on the value of the airport to the
community.
Ruth Varn (who was awarded AOPA's Sharples Award in 1986 for her
airport activism) headed the Albert Whitted Advisory Committee and
the Albert Whitted Political Action Committee. Their many
educational and advocacy efforts included advertising in the St.
Petersburg Times and political signs around town telling voters how
they should vote on the multiple ballot issues affecting the
airport.
The Albert Whitted Preservation Society held an air show at the
airport to help promote it to the community and conducted "support
Albert Whitted" demonstrations. Some 1,600 volunteers were involved
with the two groups.
AOPA's involvement was at the strategic and resource level
Bill Dunn, AOPA VP of airports, was the association's "field
general." He made frequent trips to St. Petersburg in the weeks
before the election, meeting with city officials to explain the
benefits and importance of keeping the airport open. He also met
with the airport support groups to determine how AOPA could best
help their cause, was AOPA's spokesman to the local media, and was
there to talk to the voters on election day and be part of the
victory celebrations.
The association hired a local political consultant to develop a
sound strategy and follow it through to Election Day. AOPA
commissioned scientific polling to determine the most effective
messages with the voters. Based on that research, AOPA ran ads in
local newspapers, placed television ads targeted to the most likely
voters in St. Petersburg, and sent direct mail [see mailer 1 and
mailer 2] to registered voters.
"We lived and breathed this issue for the last thirty days,"
said Boyer. "Any national organization that truly wants to make a
difference has to be willing to make this kind of commitment to the
issue."
And that commitment worked. By a 3-to-1 margin, St. Petersburg
residents voted to keep the airport open "in perpetuity." They
voted to continue accepting federal grants that obligate the city
to maintain the airport. And by an overwhelming majority of 78%,
they rejected the plan to close the airport by 2011 and convert at
least half of it to a park.
"AOPA's commitment and the voters' choice should send a strong
message to politicians everywhere," said Boyer. "Airports are
important and we will fight to keep them."