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NATA Rebrands

New Look, Broader Mission

Since its founding 83-years ago, the National Air Transportation Association (NATA) has stood for professionalism, action, and partnership in aviation.

NATA, an acronym pronounced as one word with a long A, is committed to empowering the safety and success of aviation businesses. In keeping with the relevancy of its mission, NATA has adopted a new logo which amalgamates bold, unique lettering with the Association’s trademark blue and orange palette which connotatively represents an industry extending beyond the beloved red, white, and blue emblematic of the United States.

NATA president and CEO Curt Castagna stated: “Throughout our 83-year history, NATA has witnessed and celebrated our industry’s resilient, innovative, forward-thinking, customer-first, and mission-focused nature. Our new look demonstrates the forever-forward movement of the industry and our members rising from the foundation of our rich history. We are excited to highlight our contributions to our members’ success and role as industry connector through our new brand.”

The NATA brand’s evolution will be carried throughout the Association’s family of services, including the industry-leading Safety 1st, Sustainability Standard, NATA Insurance Programs, and others. Each mark signifies unity, progress, and continuous improvement. The main NATA wordmark is now directly incorporated with each product, expanding its primary color palette from black, white, orange and blue, to include green on the Sustainability Standard sub-brand.

The tagline “On the Ground, In the Air, At the Hill,” describes its commitment to advocacy in all phases of aviation from safety training to governmental affairs, policies, and regulations. NATA allows members to tap into leading resources and a far-reaching pool of experts, creating relationships and partnerships that build businesses and secure success.

Mr. Castagna concluded: “We look forward to continuing to serve as a strong reflection of our industry and a catalyst for progress and safety for decades to come as we foster connections and help our members grow and succeed.

Founded in 1940 to represent the interests of the general aviation business community before the U.S. Congress and federal, state, and local government agencies, the National Air Transportation Association (NATA) comprises nearly 3,700 aviation businesses offering a broad range of services to the general aviation and airline industries as well as the U.S. military.

In addition to advocating for the aviation sector, NATA directly serves the traveling public by providing aircraft fuel; on-demand air-charter; aircraft rental, storage, and flight training; aircraft maintenance, parts sales, and line support; as well as business aircraft or fractional ownership fleet management.



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