Sat, Jul 05, 2003
Rebranding by Raytheon
Since announcing the creation
of the Beechcraft Division at NBAA 2002, Raytheon Aircraft has been
raising the profile of the Beechcraft brand. The Raytheon
Premier I was renamed the Beechcraft Premier I to reflect its
status as the flagship of the Beechcraft product line, and the
company hosted approximately 300 Bonanzas at Beech Field for its
70th anniversary last fall.
How Many Would You Like?
At Oshkosh 2003, the entire
Beechcraft product line will be represented, starting with the
Beechcraft Bonanza and Baron, and including the King Air family
– the 350, B200 and C90B – as well as the Premier I,
which is making its second appearance at Oshkosh.
The Beechcraft Bonanza on display will be the first
of 10 special Centennial Edition Bonanzas. The aircraft will have a
special paint scheme and interior treatments commemorating 100
years of manned flight.
The Beechcraft Division is also participating in a number of
Oshkosh activities, including:
- KidVenture, where Beechcraft is giving away 6,000
logo hip packs, with sunscreen packets, to children experiencing
this safe and fun hands-on aviation experience.
- The Bonanzas to Oshkosh formation flight, where the Centennial
Edition Bonanza, flown by company demo pilot Mike Elsenrath, will
anchor a 100-ship formation – the air show’s largest --
from Rockford (IL) to Oshkosh. Participants follow a standardized
operating procedure where all aircraft take off on one clearance
and land on one clearance – a true "formation" flight.
-
At the ensuing Bonanza
party Monday night, Raytheon Aircraft Customer Support will be
offering Raytheon Aircraft Parts Inventory and Distribution (RAPID)
gift certificates worth $20 to all Beechcraft owners attending.
Grand prizes awarded will be $1,000, $750 and $500 RAPID
credits.
- Raytheon Aircraft will donate the use of a King Air 350 to
ferry race officials of the 2003 Oshkosh Cup Race from Manteo (NC)
to Oshkosh, via Dayton (OH). The Cup Race replicates the excitement
of the Bendix Trophy Races of the 1930, and brings together three
of aviation’s most historic places: Kitty Hawk (NC), the site
of the first powered flight; Dayton, home of the Wright brothers;
and the current home of recreational aviation, EAA AirVenture
Oshkosh.
And Here's A Little Something Extra...
"We are announcing to all of our great customers at Oshkosh that
Beechcraft is truly back," said Dave Copeland, Vice President
– Worldwide Piston Sales for Beechcraft. "In terms of
top-notch customer support, quality aircraft and sheer flying
enjoyment, we’re out to prove that Beechcraft is indeed the
world standard for aviation owners who live to fly."
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