Symposium Proves Not Gambling is Best Policy

Superior, Inc. had record attendance for their recent 2003 annual Symposium, held at the New York-New York Hotel and Casino in Las Vegas (NV). Bernie Coleman, President and CEO stated, "We were overwhelmed to see that the sluggish economy did not stop our customers and suppliers from participating in this year’s Symposium in record numbers."

A new Alliance:

Superior unveiled their new plans for the Superior Alliance Group and the Factory of the Future over three days of presentations from Superior employees and guest speakers.

Tim Archer, Senior Vice President noted, "The discussions centered around the main goal of the Alliance, which is to have Superior customers and suppliers work together as a large, unified group to decrease operating expenses, thus maximizing revenues and increasing growth opportunities." Archer continued, "Superior is utilizing new age manufacturing techniques to truly become the factory of the future and to achieve the goals of the Alliance." A keynote speaker was introduced to discuss profitability through the new Alliance, and a new website for the group is currently in production.

Several industry speakers presented information on topics ranging from logistics, engine lubricants, ignition systems, high-performance engine parts, group insurance programs, marketing and web development. Superior also unveiled their new XP-360 Engine® website. Mr Archer explained, "The site is truly a technological advance in interactive web design where customers can actually build their own XP-360 Engine® - online."

Superior’s thanks go out once again to the record number of attendees and sponsors that helped make this year’s Symposium such a success.

FMI: www.superior-air-parts.com www.xp-360.com