Salesmen Sometimes Need Some 'Encouragement' At Air Shows | Aero-News Network
Aero-News Network
RSS icon RSS feed
podcast icon MP3 podcast
Subscribe Aero-News e-mail Newsletter Subscribe

Airborne Unlimited -- Most Recent Daily Episodes

Episode Date

Airborne-Monday

Airborne-Tuesday

Airborne-Wednesday Airborne-Thursday

Airborne-Friday

Airborne On YouTube

Airborne-Unlimited-05.20.24

Airborne-NextGen-05.21.24

Airborne-Unlimited-05.22.24 Airborne-FlightTraining-05.23.24

Airborne-Unlimited-05.24.24

Wed, Jan 23, 2013

Salesmen Sometimes Need Some 'Encouragement' At Air Shows

Were Your Reps Among Them?

By Dr. David Juwel

Mystery shopping is a key activity for any company because a good customer experience will increase completed sales, and generate additional sales. A poor customer experience will cause that person to tell ten other people, who will tell ten other people, and so on; exponentially ruining your reputation.

Typically a mystery shopper enters a vendor’s area and documents everything about their visit such as the number of employees available, how long it took to get waited on, what questions the salesman asked, what products they steered you to, whether they attempted to close the sale, and whether or not they acquired follow-up information if they didn't close the sale; and a host of other things based on the desires of the company.

In our case the mystery shopper is not working for a company. He is providing a volunteer public service to the overall industry exhibiting at various shows.  This is done because he knows that increased sales will benefit both the companies exhibiting, and the overall success of general aviation. As a bona fide aviatephilia (if that’s not a word, it should be), he wants General Aviation to succeed!

As the mystery shopper has indicated in past articles, it’s really hard sometimes to get a salesman out of his chair. Like the story about the stubborn mule, this time he took some drastic measures. We hope your salesman wasn't one of them.

(Pictured: The 'Mystery Shopper" attempts to get the attention of a salesperson at the 2013 Sebring Light Sport Expo)

FMI: Contact Dr. Juwel at scoachm@clearwire.net

Advertisement

More News

ANN's Daily Aero-Term (05.24.24): Sectional Aeronautical Charts (1:500,000)

Sectional Aeronautical Charts (1:500,000) Designed for visual navigation of slow or medium speed aircraft. Topographic information on these charts features the portrayal of relief >[...]

Aero-News: Quote of the Day (05.24.24)

“We’re thrilled to bring our honored tradition of racing to Roswell and are confident that they have both the enthusiasm and resources to expand the future of our races>[...]

Aero-News: Quote of the Day (05.25.24)

“Warbirds in Review features veterans, aviation legends, and aircraft that simply cannot be seen together in one place anywhere else in the world. Many of these veterans main>[...]

Airborne-Flight Training 05.23.24: Ray Scholarships, WCA Awards, Air Charter

Also: ALPA Warns, ASA Updates Training Logs, Florida Teen Scholarship, Aviation Meteorology The EAA Ray Aviation Scholarship program has seen its 500th student pilot graduate helpe>[...]

ANN's Daily Aero-Linx (05.25.24)

Aero Linx: Latin American Civil Aviation Commission (LACAC The Latin American Civil Aviation Commission, LACAC, is an international organization with a consultative character, and >[...]

blog comments powered by Disqus



Advertisement

Advertisement

Podcasts

Advertisement

© 2007 - 2024 Web Development & Design by Pauli Systems, LC