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Mon, Sep 06, 2004

Cherish The Old, Appreciate The New At The Morey Airplane Co.

New terminal building opens at WI airport to replace 1940's structure, but history remains

By ANN Contributor Rose Dorcey

It's a significant contrast from the old terminal building, with its bright walls, gleaming floors, plush furniture and modern fixtures. There's not a hint that this family-owned company has been doing business here for over six decades. If it weren't for the old weather-beaten wooden hangar a few hundred yards away with the words 'Morey Airplane Company' painted on its side, you wouldn't know you're at the same place at all.

A contrast to the old, indeed... but once inside you'll find that not all has changed. Now in its third generation of family management, you'll find Rich Morey and a staff of twelve ready to greet you with a smile. Talk with them for a few moments, and you will also find that the memorabilia, the photographs, and the memories of the past sixty years have found a new home.

The Morey Airplane Company was founded in Middleton (WI) by Rich's grandfather, Howard Morey, in 1942. When Howard's son, Field Pendleton Morey, was born, he rapidly got involved in the family business. The same is true of the company's current President, Rich Morey. Rich began his career there in 1974, working "on the line" - including duties such as cleaning, fueling and parking aircraft. Like his kindred before him, Rich loved aviation, so he concentrated on getting an aviation degree from Blackhawk Technical College in Janesville (WI) and becoming a commercial pilot and certified flight instructor.

While the original terminal building is gone, it's nice to know that the family and nostalgia remain. Former students, some from as far back as four decades ago, have stopped in to see the new building, and inevitably, they begin to share their memories from the past. Here and there you'll find pieces of furniture from the old building, and the planked pine cabinets used by both his father and grandfather now line an entire wall in Rich's office. Once the Morey's get settled in, they plan to develop a historical display, utilizing images of the airport's history.

"Universally, our current customers and former students are very pleased," said Rich. "There is some nostalgia for the old place. We would have people visit our old building who went through our training program in the 40's or 50's, and they would come back and say how very little had changed. It was just like stepping back in their memories. We're going to miss that, but there was no way to keep the old building."

A facet of the business that has put the Morey Airplane Company on the national aviation map is the development of the West Coast Adventures training program. Eleven times a year, Morey takes students on a seven-day instrument-training program. The program, established by his father three decades ago, is widely acclaimed as an innovative approach to flight training.

Students fly Cessna T182RG Skylanes on a training adventure through the Dakota's and several western states, then south to fly over the top of the Los Angeles International Airport, back east for an overnight in Sedona (AZ), then on to Colorado, Nebraska and back to Wisconsin. Pilots from across the United States travel to Middleton, just outside of the state capital, Madison (WI), to begin their seven-day odyssey. In October, the Morey family will be at the AOPA Expo in Long Beach, California to market the program.

FMI: www.ifrwest.com, www.moreyairport.com/Pages/airport.htm, www.ci.middleton.wi.us/Transportation/Airport/airport.htm

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