Lights! Camera! Action!

Representatives with Boeing told ANN Wednesday the company recently delivered the first Next-Generation 737 equipped with an in-seat video entertainment system -- bringing IFE commonly seen on larger widebodies (and, to be fair, JetBlue A320s and E190s) to the company's short-haul airliner fleet.

The airplane, a Jet Airways 737-800, has 7-inch video monitors mounted in the back of every seat in economy class, and 9-inch video monitors mounted in the seat arms in business class. The system offers passengers audio and video on-demand movies, games and in-fight information.

"Our goal is to help our customers continue to succeed by providing technologies that add value to their operations and make flying more enjoyable for passengers," said Mark Jenkins, vice president and general manager of 737 Airplane Production.

So far, three customers have ordered the Panasonic/Thales in-seat video system option. In addition to the Panasonic eFx in-seat video system, the Jet Airways 737-800 also is equipped with 110-VAC power outlets throughout the cabin and gooseneck personal reading lights in business class.

"Jet Airways strives to provide service of the highest standard to our customers, both while on the ground and in flight," said Naresh Goyal, chairman of Jet Airways. "We are especially proud to be the first 737 operator both in India and the world to offer this service to its customers. We strongly believe that we are bringing innovative ideas and setting new standards in commercial aviation."

The Indian carrier currently operates a fleet of 43 Boeing Classic and Next-Generation 737-400/-700/-800/-900 airplanes. The airline has one of the youngest aircraft fleets in the world.

Boeing calls the Next-Generation 737 airplane family the most technologically advanced single-aisle jet family on the market today. Known for its versatility, reliability, fuel efficiency and economical performance, the Next-Generation 737 models continue to be the company's best-selling airplane.

FMI: www.boeing.com, www.jetairways.com