Fri, Apr 15, 2011
ICAS Survey Shows Prices At The Gate Up An Average Of Two To
Five Dollars
A survey that will be published in the second quarter issue of
Airshows Magazine indicated that adult ticket prices have
increased an average of about $2 to $5 dollars at the gate since
the last survey was done in 2008.
The organization polled more than 100 event organizers, and the
results showed the average (mean) cost of an adult admission ticket
purchased at the gate in 2011 will be $19.07 (vs. $13.98 in 2008).
The median price for an adult, on-site ticket will be $20.00. The
mean average price for an advanced purchased, adult ticket during
the 2011 air show season will be $15.33 (vs. $12.03 in 2008) with a
median price of $15.00.
“Based on this survey and anecdotal information that has
been coming in during the last eighteen months, it appears that air
show event organizers now recognize that admission prices had been
too low for many years,” says ICAS President John Cudahy.
“Average adult ticket prices are now approaching $20 and
there are now a number of shows charging $25 per day.”
But airshows are still a bargain for family entertainment. The
average ticket prices for an NFL football game in 2010 was $76.47
and a National Hockey League game ticket averaged $54.25. The
average cost of a one-day admission ticket to a destination
amusement park like Disney or Universal Studios was $72.72 and
regional amusement park adult ticket prices were $44.20 per
day.
Ticket prices for seniors and children attending air shows in
2011 have shown similar increases with on-site senior tickets
selling for an average of $16.89 in 2011 vs. $11.74 in 2008 and
children’s tickets averaging $8.44 this year vs. $6.10 in
2008.
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