Wed, Aug 20, 2025
While at the Business Aviation Convention & Exhibition (NBAA-BACE) held in November 2016, ANN CEO and Editor-In-Chief, Jim Campbell, talked with Tom Aniello, who is the Vice President of Marketing for Pilatus Business Aircraft. Jim is aware that the Pilatus PC-12 seems to be a product that has been around for quite a while and is still going strong. In this video you’ll hear why this is the case.
Aniello points out that Pilatus is an unusual company in that it’s located in Switzerland and is privately owned. He says they specialize in a niche market and you don’t have to look at their line of aircraft very long to realize that’s the case. The PC-12 was built with utility in mind, yet it has morphed in many different directions.
Aniello goes on explaining why they’re expecting a 25 percent growth in sales this coming year when other companies are working hard just to keep even. His explanation is a classic example of good business management setting a goal and keeping their sights on that goal. Aniello refers to the PC-12 as being, “recession proof.”
Aniello also points to their diversified market. They build aircraft for both the military and civilian market that are carefully designed to serve a foreseen purpose. While the discussion is interesting, the video of the aircraft in action is really fun to watch.
Aero-TV is a production of the Internationally syndicated Aero-News Network. Seen worldwide by hundreds of thousands of aviators and aviation adherents, ANN's Aero-TV has produced over 3000 aviation and feature programs, including over 1000 episodes of our daily aviation news program, AIRBORNE UNLIMITED, hosted by Bri Cross, Laura Hutson, and Christopher C. Odom. Just starting its third decade, parent company Aero-News Network, has the most aggressive and intensive editorial profile of any aviation news organization and has published over 350,000 news and feature stories since its inception -- having pioneered the online 24/7 aviation new-media model that so many have emulated.
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