My Dad frequently said
“Doesn’t matter how good your airshow is…if
people don’t know about it.” He was talking about
marketing and promotion, and ICAS handed out awards Tuesday for
airshow promotional materials and ads that did the best job in
drawing in people and sponsors and the dollars from both.
There were more than 500 entries, the largest batch ever, and
they were divided into 27 categories. We’ll present the
winners here, and only wish we could print all the jokes Ric
Peterson was using between the awards. He had some zingers.
In the way they were presented:
Best Program, Small Show: Wings of Freedom, Fredrick, MD
Best Program, Large Show: Nova Scotia Int’l Air Show
Poster, Small Show: 8th Wing, CAF, Trenton
Poster, Large Show: Abbotsford Intl. Air Show
Poster, Performer: U.S. Army “Black Daggers”
Parachute Team
Small Show Press Kit: Salute to Veterans, Columbia, MO
Large Show Press Kit: MCAS Miramar, Cal.
Performer Press Kit:
U.S. Air Force Reserve
“Above and Beyond” Jet Car Show
Marketing Brochure, Small Show: Cincinnati-Lunken Air Show
Marketing brochure-Large Show: Dayton Air Show
Newspaper Ad, Small Show: Wings of Freedom, Fredrick, MD
Newspaper Ad, Large Show: Cleveland National Air Show
Support Services Magazine Ad: Gavin Arts, “Fleet
Week” NYC
Performer Magazine Ad: U.S. Air Force Reserve
“Above and Beyond” Jet Car
Radio Ad, Small Show: Thunder in the Valley, Columbus
Radio Ad, Large Show: California Intl. Air Show, Salinas
Performer Promotional Video: Team Red
Small Show TV Ad: NAF El Centro, CA
Large Show TV Ad: Mid-South Charity Show, Memphis
Small Show Sponsorship Package: Duluth Intl. Air Show
Large Show Sponsorship Package: MCAS Miramar
Performer Sponsorship Package: Michael Goulian Airshows
Small Show Web Site: LaCrosse, WI “Deke Slayton
Airfest”
Large Show Web Site: Cleveland National Air Show
Support Service Provider Web Site: TNT Photographers
Performers Web Site: Eric Beards “Russian
Thunder”
Photographer: Erik Hildebrandt, with a 4 ship Stearman Diamond,
smoke on, at sunset, coming at the camera from the 2o’clock
position. Beautiful!
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