Sun, Jan 09, 2011
ASBTA Surveys Find Southwest, American Airlines Rank Highest In
The Category
Small business travelers are reportedly booking travel online,
and many are utilizing other conveniences offered by airline
websites. That data comes from a survey conducted by the American
small business travelers Alliance (ASBTA), a national alliance
focused primarily on the travel needs and interests of small
business travelers.
ASBTA polled small business travelers on a number of
travel-related areas, including their use of airline websites. It
revealed 81 percent of those surveyed indicated they used airline
websites to book flights. Southwest Airlines led as the airline of
choice in the category. “It’s widely accepted among the
small business community that booking directly on a travel
provider’s website can save time and money on business
travel, but that is often where most small business
travelers’ expectations end,” said Chuck Sharp,
President. “In reality, the best travel websites also offer a
number of other convenience features and services and provide an
excellent customer service experience at the traveler’s
immediate beck and call.”
For instance, Southwest Airlines and American Airlines work in
conjunction with their travel partners to allow customers to book
car rentals, vacations, hotel stays and other services directly
through their websites. “Not all travel websites have added
these convenience features and services, but those that have,
raised the bar significantly on the level of customer service
offered in the online travel market. The best part is, this is only
the beginning and we should expect to see many more advances in the
near future,” said Sharp. “For the moment, however, our
objective is to make small business owners and travelers aware of
what they might be missing out on right now and help them make
their travel experiences less expensive and more
productive.”
“Small business travelers seeking lower priced tickets are
also using methods such as non-commercial blogs, Web-based
technologies called meta-search engines, and other travel
websites,” said Sharp. Southwest and American still offer
lower fares on their websites.
Sharp said the small business traveler is the benefactor as
airline websites evolve and improve. “The recent changes in
ticket distribution should ultimately lead to a more customized
solution and a better customer experience for the Small Business
Traveler,” he said.
FMI: www.asbta.com
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