Will Bring Various Sub-Brands Under Dart Aerospace Umbrella

The management of DART Aerospace has launched a new corporate identity for the company. This new corporate identity is a direct result of DART’s prominent investments in product development and an increased focus on organic product lines that will be designed, manufactured and certified by DART.

The main drive behind this change is to simplify their offer to customers. Thus it is not just an aesthetic change to the DART brand, but one that has been completely reorganized in an efficient manner to make their products and services smoother and more accessible than ever before.

All of DART’s sub-brands – Apical Industries, DAS, DART Helicopter Services, Geneva Aviation, Red Barn Machine and future affiliates – will be centralized under the banner of DART Aerospace. This new regrouping will allow DART to grow and offer a much wider range of products than helicopter parts. As part of the branding campaign, a new logo and signature line will be introduced. In a news release, Dart said that the new signature is " more than just a line, is the embodiment of everything that Dart represents. From its product lines, to services and customer offerings, right down to the customer service, Dart Aerospace is “Mission Ready” in everything it does."

DART’s key products include flotation systems, landing gears, interior and exterior accessories, cargo expansion, external loads, cable cutters and filters. The company also manages engineering capabilities and manufacturing centers with a customer base that spans over 120 countries worldwide.

Dart Aerospace’s official new brand identity launch will take place at the HELI-EXPO 2013 in Las Vegas.

(Image provided by Dart Aerospace)

FMI: www.dartaero.com