Wed, Nov 12, 2003
Singapore Airlines Selects Connexion by Boeing
Singapore Airlines has
selected Connexion by Boeing as its provider of choice for
high-speed Internet-based communications on board. The letter of
intent agreement calls for the Connexion by Boeing mobile
information service to be installed on 40 of SIA's long-haul
jetliners with an undisclosed number of options for additional
service installations.
The announcement precedes a definitive service agreement and
establishes the framework for the power of in-flight broadband
communications to be made available to SIA's customers in 2004.
Financial terms of the agreement were not disclosed.
"We applaud Singapore
Airlines for its continued industry leadership in bringing
innovative and value-added services to its passengers and we are
pleased to be selected as one of their forward-looking service
offerings," said Connexion by Boeing President Scott Carson. "They
took a strong look at our business case and the value that
connectivity could bring to passengers in the Asia-Pacific region,
where technology adoption is tremendously high. In the end, the
airline clearly recognized that it can further distinguish its
levels of service from other airlines."
Said Singapore Airlines' Senior Vice President, Product and
Services, Yap Kim Wah: "This project is part of the development of
the Singapore Airlines CyberCabin. With this partnership with
Connexion by Boeing, we are challenging the boundaries of in-flight
connectivity to offer our customers an even wider array of
entertainment options. This technology will enable our customers to
tap into broadband services that will allow them to surf the
Internet, send and receive emails and view up to 12 broadcast
television channels."
In addition to the data services, Connexion by Boeing will
provide SIA customers with real-time television. Installation of
the service is expected to begin by the third quarter of 2004 and
launched on commercial services shortly thereafter.
SIA plans to offer the Connexion by Boeing broadband service on
all long-haul flights. SIA's in-flight entertainment system
KrisWorld offers over 200 entertainment options that include
29 blockbuster movies, more than 60 hours of short features, up to
150 CD albums and 12 audio channels, over 30 games from the
Nintendo Game Boy series, interactive multi-player games like
mahjong, and news from around the world. As of 1 November, SIA's
operating fleet includes passenger aircraft consisting of 30 Boeing
747 and 51 Boeing 777 airliners.
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