Thirty Second Ad Will Premier Alongside "Star Trek Into Darkness"

The Aerospace Industries Association is leading a first-of-its-kind crowdfund campaign to showcase to students and young people the exciting new era of U.S. space exploration. If the IndieGoGo campaign reaches its funding goal of $33,000 by May 1, AIA will buy advertising time for an ad trailer on NASA’s new exploration programs in more than 50 movie theaters.  The ads will premier alongside the highly anticipated film, “Star Trek Into Darkness,” and run for eight weeks thereafter in Chicago, New York, Los Angeles, and Washington, DC. Should the campaign go beyond its goal, more placements will be bought around the country.

AIA says that by backing this 30 second trailer in the top movie theater markets around the United States, you can show our students and young people that we're in an exciting new era of space exploration. Now is the time to reach them - to remind them that an inspiring space program awaits, one that is worthy of their ambition.

"Many wrongly assume that the space program is flush with cash, but the total funds committed for NASA by the U.S. government each year make up a negligible fraction of the entire federal budget," according to the Crowdfunding website. "Space program funding is in fact so small that completely eliminating the NASA budget would not appreciably reduce yearly deficit spending or the national debt in any way. It would however, decimate economic innovation and ground-breaking science. 
 
"By funding this campaign, we can remind students and the general public that our nation's space agency is working hard on the next era of exploration.  Keeping the public informed of NASA's activities is a key element of sustaining the health of our space program."

FMI: http://www.indiegogo.com/projects/we-are-the-explorers-a-movie-trailer-for-our-space-program