First Carrier To Sell Seat Upgrades Onboard

Orlando-based low-cost carrier AirTran Airways introduced two new policies this week... one of which is sure to be met with groans from customers.

The airline announced Tuesday it will join the hordes of other domestic airlines in charging $15 for the first checked item of luggage. Frequent fliers and travelers who upgrade to Business Class will be exempt from the added fee, as well as from the existing $25 second-bag fee.

Speaking of Business Class fliers, AirTran also announced new ways for customers to purchase those upgraded seats. In the past, "normal" (read, non-premium) travelers were not able to purchase AirTran's upgraded seating until they checked in at the ticket counter for their flight... but now, customers will be able to buy the seats when checking in online.

In a related move, AirTran also announced it will offer passengers the option of buying the upgraded seats at time of boarding... or even in flight.

Business Class seats run from an additional $49-$99, depending on the length of the flight. The upgrade -- a novelty in the low-cost segment -- offers wider seats with more legroom, as well as complimentary cocktails and 'premium' snacks, according to the airline.

"By adding these new innovations, AirTran Airways is striving to always create value for our customers - even those who want to see the Business Class product before they purchase. Now they have the opportunity to do just that," said Tad Hutcheson, VP of marketing and sales. "We are winning new customers every day as a result of our spacious Business Class."

As we said earlier, the upgrade also waives checked baggage charges... though AirTran did not specify how, or whether, passengers who upgrade after check-in would be reimbursed for any luggage fees.

FMI: www.airtran.com