Say They Would Be More Likely To Purchase An Item Delivered by Drone
Drone delivery increases purchase intent for more than one-third of consumers (36%), according to a new survey of 528 online shoppers by Clutch, the leading B2B ratings and reviews platform.
Meanwhile, 39% of online shoppers say that a drone delivery option would not impact their purchasing decision, while 25% would be less likely to order an item delivered by drone.
Several companies are working on drone delivery technology in 2020, including Amazon, Google's parent company Alphabet (in partnership with FedEx), and UPS.
Alphabet's subsidiary Wing Aviation began testing a commercial drone delivery program in Christiansburg, VA this year.
Online shoppers said they are most excited about drone delivery's potential of being faster (33%) and cheaper (21%) than other shipping methods.
Experts say neither of those options may be consistently true, though. Millie Radovic, market analyst at Drone Industry Insights, a market research and analytics company, said that drone delivery will likely be a more expensive option until companies can scale their programs. Consumers may be willing to pay more for faster deliveries, however. "Drones will offer a higher-end … option for deliveries," Radovic said. "Drones will improve those delivery times further, bypassing traffic congestion or queues of deliveries."
Whether drone delivery is faster than other shipping methods depends on many factors, though, including the location of warehouses, airspace restrictions, and weather. Dan Khasis, founder and CEO of Route4Me, a route optimization software, said strong winds or severe weather can severely impact drones' capabilities. "How do you incorporate a headwind?" Khasis said. "Is it going to reduce the possible efficiency [of the drone] by 40-50% on that specific date? Will you have to go back because it's too windy, rainy, or snowy?"
Drone delivery will likely be more expensive than traditional shipping for now and may only be faster in certain environments.
Online shoppers are most anxious about drones damaging packages during delivery (20%), getting stolen or hacked (19%), or replacing jobs (18%). Companies will continue to conduct extensive testing to minimize potential damage from drones. Package theft is an increasingly common issue for all delivery methods; scheduling drone delivery times or allowing for delivery to a consumer's real-time location may minimize issues.
In terms of drones replacing jobs, Radovic expressed skepticism: "Vans are still far cheaper and more effective means of delivery than using a drone."
(Source: Clutch news release. Images from file)
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