Inspired By Traditional Emirati Design Patterns, Will Be Used Fleet-Wide

Etihad Airways, the national airline of the United Arab Emirates (UAE), has unveiled a new livery design which will be introduced across its fleet.

The new livery is inspired by traditional Emirati design patterns, the landscapes of the desert and the geometric shapes found in the modern architecture of Abu Dhabi. The result is a striking and unique livery design which will present Etihad Airways as the airline of a progressive and innovative cultural hub, firmly rooted in its rich history.

The new livery was unveiled as Etihad Airways' first A380 rolled-out of the paint hangar at the Airbus Finkenwerder facility in Hamburg, Germany. "Only a few months ago Etihad Airways unveiled the new cabin interiors for our A380 aircraft and we are now proud to show the world how this aircraft will look on the outside," said James Hogan, President and Chief Executive Officer, Etihad Airways. "The striking new livery also continues our commitment to breaking from convention and doing things differently. This is a real divergence from the norms of traditional airline livery design and will stand out in the sky and at every airport we fly to."

The design pattern named 'Facets of Abu Dhabi' uses a color palette which reflects the varying hues of the landscape of the UAE, from the darker sands of Liwa to the lighter colours seen in the Northern Emirates. The design development involved researching design options amongst Emiratis and international travellers to help select the final 'winning' livery.

The UAE national emblem is given prominence along the fuselage next to the Etihad name and the national flag is respectfully featured forward near the cockpit.

The design pattern is also a key feature of the new cabin interiors being introduced on Etihad Airways' Airbus A380 and Boeing 787 aircraft, and is being rolled out across the airline's corporate branding – from advertising to brochures to premium lounges.

FMI: www.etihad.com