A Rose by Any Other Symbol

Founded in 1957 to educate, communicate, and advocate for businesses that manufacture, support, and install aircraft electrical components and avionics, the Aircraft Electronics Association (AEA) represents nearly 1,300 member companies in more than forty countries.

On 04 May 2023, the Aircraft Electronics Association (AEA) officially announced it had created a new logo to better embody the organization’s revived vision and mission statements as well as the values and strategic priorities aligned therewith. The renaissance marks the culmination of an AEA strategic planning initiative that began in 2020, and reflects the association’s forward momentum.

The new logo comprises an abstract symbol by which the three pillars of the AEA’s mission statement—to educate, communicate, and advocate for aviation businesses around the world—are illustrated. The upward trajectory of the symbol signifies the association’s members charting a forward course together. The logo’s look and feel reinforces the aircraft electronics industry’s ongoing commitment to innovation and a vision to power safer and more efficient flight. The shade of blue in which the abstract symbol appears represents Earth’s sky at its most desired hue and the aviator’s eternal hope for “blue skies ahead.” The logo includes, also, a wordmark featuring the broadly-known AEA abbreviation.

AEA president and chief executive officer Mike Adamson stated: “For more than six-decades, the AEA has been focused on being a global technology-driven association—one that embraces change and invests in innovation. The new logo embodies a renewed sense of purpose of nearly 1,300 member companies and symbolizes an innovative industry on the move. Following a multiyear strategic planning process led by our board of directors and several ad hoc working groups, the new mark captures the spirit of our international industry backed by the expertise of aircraft electronics professionals, and it comes at an important time as the association positions itself for the future. As aviation’s technology experts in more than forty countries around the world, our professional community will come to recognize the logo as a source of pride as we develop next-generation and safety-enhancing technologies.”

By dint of its more cohesive visual identity and a simpler color palette, the new logo—only the third in the AEA’s 66-year history—supports the Association’s modernization and transformation. The AEA’s first logo was established, along with the association, in 1957; the second-generation mark was introduced in 1997.

2023’s AEA International Convention & Trade Show was attended by upwards of 1,600 AEA members, all of whom received a sneak peek of the new logo.

FMI: www.aea.net